A long-term home for great businesses

Preserving legacies...

Building lasting value.

Novatra Premier Holdings acquires established businesses across multiple industries, preserving what makes them successful while supporting sustainable, long-term growth.

$500K+

Adjusted EBITDA target

100%

Ownership sought

United States

Continental U.S. focus

Long term

Ownership philosophy
01 / Who We Are

A permanent home for what you’ve built.

Every successful business is the result of years of work, trusted relationships, and thoughtful decisions. We believe its next chapter should build on those foundations, not erase them.

Novatra is a holding company focused on acquiring and owning established businesses. Our aim is to support the people, operations, and enduring strengths that make a company valuable.

“Good businesses deserve owners who think in decades, not exit dates.”
Our approach to ownership
01
Long-term commitment

An ownership mindset built around durability, continuity, and responsible growth.

02
Respect for what’s working

Preserving established brands, customer relationships, and operational strengths.

03
A thoughtful next chapter

A clear transition that considers the owner, employees, customers, and business.

02 / Acquisition Criteria

The businesses we’re looking for.

We look for established, profitable companies with solid fundamentals and the potential to thrive under long-term ownership.

01 /
Financial Size

At least $500,000 in annual normalized adjusted EBITDA, with no upper limit.

02 /
Operating History

At least three years in business, preferably five or more, with demonstrated profitability and healthy margins.

03 /
Revenue & Customers

Predictable revenue, strong customer retention, diversified relationships, and a defensible competitive position.

04 /
Cash Flow

Strong conversion of earnings into cash, with a preference for capital-efficient business models.

05 /
Management & Operations

Experienced teams and processes that limit reliance on the current owner. Remote management is a plus, not a requirement.

06 /
Acquisition Structure

Seeking 100% ownership of businesses in the continental United States. Flexible transition arrangements considered.

07 /
Industry Focus

Particular interest in marketing, digital services, SaaS, IT, and MSPs, with openness to attractive businesses in other industries. B2B preferred; B2C considered.

Marketing & AdvertisingDigital ServicesSaaSIT ServicesMSPs

Not every opportunity needs to fit every preference. If your company has enduring strengths and a compelling history, we’d welcome the conversation.

03 / Our Philosophy

The next chapter should honor the first.

We believe lasting businesses are built by people who care. Our approach emphasizes continuity, independence, and thoughtful growth rather than a short-term resale.

Protect the legacy

Preserve the identity, reputation, and customer trust a business has earned over time.

Value the people

Respect the teams, cultures, and relationships that make a business work.

Build responsibly

Support sustainable improvements while protecting the foundations of the business.

04 / Let’s Connect

Let’s discuss your business.

Whether you’re considering retirement, exploring your next chapter, or representing a business owner, we’d welcome a confidential conversation.

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